The amount of marketing support provided will depend on several factors, which may include the airport destination served, the number of new flights, community demand for the new service, and the amount of funds the carrier is willing to commit toward marketing the new service. The marketing program will be designed and managed by HMCAA’s marketing staff in collaboration with the carrier’s marketing staff. Typically, HMCAA will pay marketing incentive funds directly to the marketing provider. HMCAA will only pay marketing incentive funds to a carrier after the carrier has paid the marketing provider and submitted an invoice to HMCAA for incentive-related marketing with supporting documentation. All marketing funded under this program must promote the use of HSV. HMCAA reserves the right to require carriers to reimburse HMCAA for marketing incentives if the carrier does not provide the level of service required by the Air Service Incentive Agreement.

Carriers receiving new destination incentives (seasonal or year-round) and/or increased frequency incentives will be required to report the following information as part of the monthly activity report required by the Statement of Policy, separately for each new flight: enplaned and deplaned passenger numbers, landing weights, and fuel usage. HMCAA will use this information to determine the amount of fees that are “directly associated” with the new flights such that they should be waived in accordance with this program.

HMCAA reserves the right to terminate this program at any time and for any reason, at its sole discretion, by posting notice of such termination on its website, and the termination shall be effective as of the date it is posted. Specifically, but without limitation, HMCAA reserves the right to terminate this program if the $2 million budgeted for the program is expended prior to June 30, 2025. Termination of this program will not terminate any fee waivers or marketing support to be provided pursuant to an Air Service Incentive Agreement between HMCAA and a carrier that is effective prior to the termination date, except as provided in the “Compliance” section, below.

HMCAA and carriers participating in this program shall comply fully with all applicable laws, rules, and regulations with respect to this program. If HMCAA, FAA, or any other authority competent jurisdiction determines that this program is not in compliance with applicable law or HMCAA’s bond covenants, HMCAA reserves the right to suspend, modify, or terminate the program and any incentives owed under existing Air Service Incentive Agreements without further liability or obligation to any carrier. Carriers agree to reimburse HMCAA for any incentives provided if it is determined that the incentives were provided in violation of any applicable law, rule, or regulation by any authority of competent jurisdiction, including the FAA.

HMCAA reserves the right to modify, amend, or substitute this program during the term of the program, provided that any modification, amendments, or substitution will not impact any existing Air Service Incentive Agreements.